Skip to content
Graphic Design & Digital Media Studio

Get in touch!

Graphic Design & Digital Media Studio

The perfect mix of creativity, strategy, experience & hard work!

Graphic Design & Digital Media Studio

  • Home
  • About
  • SERVICES
    • Branding & Logo Design
    • Print Design
    • Web Design & Development
    • Illustration & Custom Art
    • Photography
  • PORTFOLIO
  • BLOG
  • CONTACT

HOW TO TELL WHEN YOUR LOGO NEEDS AN UPDATE

Infographic showing the logo evolution of famous Canadian brands
Share this:
  • Share via Facebook
  • Share via LinkedIn
  • Share via Twitter
  • Share via Email
  • Share via WhatsApp

A logo is the most important graphic for any brand. Your logo paves the way for the rest of your design and marketing strategy, and has the power to make or break you. Your logo is a way others identify (with) you and your brand. It is a reflection of who you are as a company and has the power to connect you to your market.

Some elements of a good logo include:

  • recognizability
  • memorability
  • positive associations
  • clean, clear typography that reflects the nature and personality of your brand
  • appropriate colour choices and treatments
  • ability to maintain brand presence even in simplified black and white or one-colour applications
  • ability to remain timeless

Major changes have taken place in the last few years that make it impeccable to keep up with the times if you want your business to succeed. As technology advances, the rate at which it advances is directly affected. With each year, an abundance of new ideas and technologies are offered to the world. More and more, faster and faster. It is very easy to feel lost with what to do next to propel your brand.

Not sure if your logo is outdated or communicates what you want it to? It might be time for a renewal. Click here to request an absolutely FREE evaluation of your logo and brand, along with tips and ideas to help you with your business strategy. NO STRINGS ATTACHED!

As society and technology evolves, so do people’s tastes and trends. Design is ephemeral. It is forever changing. When we see a logo that looks dated, we automatically tend to view the brand as not being up to date with current best practices. With how fast everything progresses today, it is a good idea to evaluate your logo and consider updating it every 5-6 years.

Not every client that comes in for a “brand re-design” requires a completely new logo. In fact, most businesses should first try a logo update before scrapping it altogether. A logo update includes working with the existing logo to modernize it, clean it up and make it shiny and new again, without losing the established brand presence!

Some more reasons to consider updating your existing logo versus completely re-vamping it include:

Less Expensive

Creating a  logo from scratch takes a considerable more time and work than revamping an existing logos, and the price reflects that. Depending on the work required, the price is usually at least half to a quarter of what it costs to design a completely new logo.

Recognizability & Memorability

These two concepts go hand-in-hand. Logo and brand recognition should not be taken for granted. It is built through years of hard work and reputation. Instant recognition and memorability is not easily gained. Therefore, if your clients and other people already know your logo and associate it with your brand, the best thing to do is present them with a better version of what they are familiar with. This will psychologically create a greater sense of bond between the company and it’s existing market base. Strategies like this make people feel like they are a part of your brand’s growth and evolution.

Creates Interest & Talk Around Your Brand

Time to time, even major brands need to update their logos. What was once modern and effective can lose it’s power over the years. If your brand has evolved, your logo may no longer reflect what you do. An updated logo creates a stir around your brand, attracting interest and allowing for an opportunity to quickly communicate your brand’s evolution.

Keeping your company’s logo fresh and relevant is vital to branding success. Even “timeless” logos sometimes have a lifespan (usually 10-15 years). Whether it’s a company name change, new acquisition of skills, a new niche that has been created or any other list of reasons, checking in with your logo time to time is a good habit to get into.

My own logo and brand has undergone several re-designs and updates over the last 15 years in business. With each logo change, I have experienced significant business growth, greater success, more clients and a stronger brand presence. Branding is an uphill climb, but strong brands always make it to the top!

Let me show you how to make your brand stronger. Find out whether your logo needs a completely new look or just an update. Click here to book a free personal brand consultation. You will learn tips on how to supercharge your logo and brand for ultimate success. What have you got to lose? Contact me today!

Share this:
  • Share via Facebook
  • Share via LinkedIn
  • Share via Twitter
  • Share via Email
  • Share via WhatsApp

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)

Like this:

Like Loading...

Related

  • ← CUSTOM-DESIGNED NURSERY PRINTS
  • MATERNITY PHOTOSHOOT: TARA & ALEX – NEWMARKET, ONTARIO →

Leave a Reply Cancel reply

SEAL OF SECURITY

SITEMAP

  • WELCOME TO STELLA GRAPHIX
  • ABOUT
  • SERVICES
    • Branding & Logo Design
    • Print Design
    • Web Design & Development
    • Illustration & Custom Art
    • Photography
  • PORTFOLIO
  • CONTACT
  • BLOG

Location & Hours

Newmarket, Ontario
(647) 206-9964
(by appointment only)
Monday-Friday 8:30 am - 9:00 pm
Saturday 9:00 am - 7:00 pm
Sunday 10:00 am - 5:00 pm

Search My Site

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Affiliations & Memberships

Newmarket Chamber of Commerce Member

LET’S GET SOCIAL!

  • View sgdesignandphotography’s profile on Facebook
  • View stella_designagram’s profile on Instagram
  • View bystella’s profile on Pinterest
  • View www.linkedin.com/in/stella-design-6ab53b52’s profile on LinkedIn

FACEBOOK

FACEBOOK

INSTAGRAM

stellagraphix

stellagraphix
Good morning! 🌅🌞☕️ ⁣ .⁣ .⁣ .⁣ . Good morning! 🌅🌞☕️ 
⁣
.⁣
.⁣
.⁣
.⁣
.⁣
#sunrise #eastgwillimbury #sunrisetime⁣
#townofnewmarket #newmarketontario #hollandlanding #sunrisetimelapse #breakofdawn #viewsfordays #viewsfromthetop #sunriseoftheday #sundaymornings #yorkregion #canadalife #canadalife🇨🇦 #canadianbusiness #yorkregionrealestate #yorkregionhomes #yorkregionbusiness #newmarketbusiness #newmarket #eastgwillimburyrealestate #eastgwillimburybusiness #mynewmarket #naturelover #sunsalutation #sunsalutations #serene #serenebeauty #peacefulmoments
Plug into 2021! New Year, new marketing strategies Plug into 2021! New Year, new marketing strategies, new opportunities...⁣⁣
⁣⁣
2020 has been unbelievably eventful. We as a society have been forced 20 years into the future within just 1 year! ⁣⁣
⁣⁣
If you’ve spent this time in quarantine and remote working dreaming about starting a new business or rethinking your current one, the good news is there are things you can do today to turn your wishful thinking into reality in 2021.⁣⁣
⁣⁣
Start by creating a lean, yet solid business plan. By creating a cohesive business plan you will gain a clear roadmap to guide your venture’s path through the next few months and beyond. ⁣⁣
⁣⁣
Additionally, gather data to help plan ahead. Data collection can illuminate your customers’ needs and how to best serve them. By focusing on solving your customers’ problems, you will strongly position your business to grow.⁣⁣
⁣⁣
Use your business plan and data to help tap into changing consumer patterns and revolutionize your digital presence, including your website, social media, and much more! ⁣⁣
⁣⁣
Need guidance to help get you off the ground and into the future? Stella Graphix can help you from the planning to development of your digital collateral. We specialize in creating a solid foundation for your business to thrive through 2021 and beyond! 💬DM us for a quote on your next project or visit our website at 💻stellagraphix.com. ⁣⁣We look forward to helping you pave your way to success!⁣⁣
⁣⁣
.⁣⁣
.⁣⁣
.⁣⁣
.⁣⁣
.⁣⁣
#smallbusinessowner #smallbiz #businessventure #mindsetchange #fempreneur #newyear2021 #2021business #2021businessgoals #businessgoals #businessgoals2021 #hollandlandingbusiness #eastgwillimburybusiness #yorkregionbusiness #yorkregionsmallbusiness #yorksimcoe #eastgwillimbury #sharonontario #bradfordontario #newmarketbusiness #newmarketsmallbusiness #newmarketontario #womeninbusinessclub #womeninbusinesscanada #womeninbusinesses #yorkregionontario #innisfil #hollandlanding #keswick #georginaontario #keswickontario ⁣⁣
Sliding into 2021 like...⬆️🛷😂#bye2020⁣ Sliding into 2021 like...⬆️🛷😂#bye2020⁣
⁣
.⁣
.⁣
.⁣
.⁣
.⁣
#byebye2020 #tabogganing #eastgwillimbury #newyear2021 #yorkregion #yorkregionontario #hollandlanding #backyardfun #snowdays #2021 #yorkregionmoms #yorkregionbusiness #newmarketbusiness #snowactivities #canadianwinter #canadianwinters #funathome #funathomewithkids #backyardshenanigans #canadianbusiness #canadianmade #burberrykids #burberryjacket #bluejacket #bluejackets #winterstyle #newmarketontario #winter2021 #outwiththeold ⁣
⁣
⁣
⁣
Happy 4th night of Hanukkah! With this being one o Happy 4th night of Hanukkah! With this being one of our busiest months of the year, we are working hard to meet all our deadlines, while celebrating the miracle of lights. We want to wish all our friends celebrating a very happy Hanukkah! May all the joys of Hanukkah fill your heart with love, hope and peace throughout the New Year. ❤️🕎🔯☮️🍷✨⁣
⁣
.⁣
.⁣
.⁣
.⁣
.⁣
#Hanukkah2020 #HappyHanukkah #festivaloflights #yorkregionbusiness #newmarketbusiness #happyhanukkah🕎 #menorah  #jewishholidays #jewishtoronto #jewishcommunity #chanukah #chanukkah #chagsameach #newmarketontario #eastgwillimburyontario #hollandlanding #auroraontario #newmarketsmallbusiness #festivaloflights #ceolife #ceomindset #womanownedbusiness #womantrepreneur #womaninbusiness #businessownership #businessownerlife #yorkregionon #yorkregionontario #newmarketlocal
Grow your business, generate more revenue + save t Grow your business, generate more revenue + save time and money with our Black Friday deal on until Nov. 30! Receive 15% OFF ALL SERVICES, including branding, web design/development, print, social media, copywriting, SEO/SEM, photography, motion graphics & consulting! Contact us for a quick quote on your project today and use promo code SG15 to get in on the savings! 

.
.
.
.
.
#blackfriday2020 #blackfridaysale #newmarketsmallbusiness #newmarketontario #newmarketbusiness #newmarketlocal #newmarketchamberofcommerce #blackfridaydeals #blackfridaydeal #holidaydeals #cybermonday #blackfridayweek #blackfridaysales #yorkregion #yorkregionbusiness #shoplocalcanada #shoplocaltoronto #shoplocalbusiness #eastgwillimbury #hollandlanding #bradford #bradfordontario #bradfordwestgwillimbury #uppercanadamall #georgina #richmondhill #richmondhillontario #auroraontario #stouffville #stouffvillebusiness @newmarketchamber
❄️🌲”A Winter Scene” in our studio today ❄️🌲”A Winter Scene” in our studio today - oil on canvas, 🎨art by @stellagraphix. ⁣
⁣
🖥 As a multi-disciplinary design and marketing studio, we find it important to practice creativity all the time with a variety of different types of media - from digital to handmade.🤲⁣
⁣
✏️This helps keep us sharp, on point and allows our minds to go beyond the standard boundaries of your neighbourhood marketing agency to deliver the most innovative, unique and effective visual marketing solutions to our clients.✨⁣
⁣
💵We understand that during these unprecedented times, having multiple income streams is a necessity for your business livelihood. Fortunately, we know all the right recipes to help lead you on your path to success, and navigate your business through the pandemic hurdles.🔀⁣
⁣
✅Let us show you how to be adaptable, make money, save time and stop stressing! Trust our expertise and almost 20 years of experience growing hundreds of successful brands to get you there.🌟⁣
⁣
👥Now is the time to support local and each other! Get in touch today to book your free consultation.💬⁣
⁣
🖼Oh, and in case you are looking for the perfect added touch to freshen and brighten up your space for the holidays, our artwork shown here is available for sale with prints starting at just $55 + tax. DM to order yours just in time for the holidays. Custom sizes available.❣️⁣
⁣
💡From the art of digital design and marketing to our custom hand-drawn work, we are the real deal! 👉Get in touch today and be sure to visit our website (link🔗in bio).⁣
⁣
.⁣
.⁣
.⁣
.⁣
.⁣
#artrepreneur #creativepreneur #artrepreneurs #yorkregionartist #canadianartist #canadianartists #canadianpainting #newmarketartist #yorkregionbusiness #torontobusiness #torontobusinesses #supportlocalartists #torontotogether #newmarketontario #newmarketlocal #townofnewmarket #eastgwillimbury #printforsale #artdecor #winterart #winterartwork #winterpainting #winterpaintings #pinetree #pinetrees #pinetreeart #pinetreepainting #oilpaintingart #oilpaintingtechniques #oilpaintingoncanvas ⁣
Load More... Follow on Instagram

RECENT POSTS

  • Powerful New Branding & Web Design for a Non-Profit Organization

    New Website, Branding & Print Marketing: Helping a Newmarket Non-Profit Organization Make a Greater Impact When Cornerstone To Recovery approached… Read more… →

  • Self-Discipline and Motivation Tips from York Region Top Graphic Designer

    How to Master Your Mindset: 6 Strategies to Build Self-Discipline

    How to Master Your Mindset: 6 Strategies to Build Self-Discipline Is there a goal you want to accomplish, but you… Read more… →

Get In Touch!


    Name (required)

    Email (required)

    Phone

    Message

    PROUDLY CANADIAN

    Proudly Canadian Graphic Design
    STELLA GRAPHIX is a proudly Canadian company. This means that Stella personally designs and develops your projects, working closely with you along the way to ensure you get exactly what you want! There is never a middle man involved! You always deal directly with the owner and Creative Director from start to finish in order to ensure your vision is executed on point, getting you the results you want! Your business is important and should get the attention it deserves, no matter how large or small.
    • WELCOME TO STELLA GRAPHIX
    Graphic Designer, Digital Marketing Expert, Artist, Photographer & Educator
    Newmarket, Aurora, Barrie, Vaughan, Woodbridge, Richmond Hill, Thornhill, Markham, Stouffville, King City, Orillia, Innisfil, East Gwillimbury, Bradford, Shomberg, Toronto, GTA, York Region,
    © 2018 STELLA GRAPHIX | All rights reserved. | A division of STELLA MEDIA.
    %d bloggers like this: